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project
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Rust Bucket – Amber Ale |
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client
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Student Project – Computer Design II |
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credits
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Rust Bucket and Pickup Truck images were purchased. Brand Naming and Composition by Michael D. Gillie |
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brief
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Create a label for a Microbrew. |
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insight
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Target markets are “urban cowboys” and “real cowboys”. |
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solution
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Selected “Rust Bucket” as a brand name and selected images that were rural, desert and rusty. |
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results
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Brand and imagery denote relaxation & peacefulness after a hard day’s work. |