| project | Mesa Ranch Marinade |
| client | Student Project — Applied Design II |
| credits | Logo, Label and Display design by Michael D. Gillie. The Oil Well images were purchased. |
| brief | Create a brand identity for a new Texas based marinade company. |
| insight | Since this is a new company, they will not get shelf space in grocery stores. Hardware stores where Gas Grills are sold is the distribution channel strategy. |
| solution | Created a “Grill Master” theme with oil barrels and a charcoal background texture. Colors and stripes differentiate the flavors. “Diamond Plate” on the Display emphasizes a rugged Texas feel. |
| results | Unique design solution to meet a less congested distribution channel. |