| project | Culture Shock — Plug into the World |
| client | Student Project — Applied Design II |
| credits | Pa Dong Long Neck Woman picture was purchased. Superheterodyne font by Ray Larabie. Box photo, Plug photo, Culture Shock Logo, Tagline and Ad Composition by Michael D. Gillie |
| brief | Create a brand and campaign for a fictitious television show regarding “Culture Shock”. The campaign should be “Electric, Edgy, Risky and highlight Tension”. |
| insight | The ad is a framework for a compelling image. |
| solution | Created a structure that would accommodate a series of different episode pictures. |
| results | Clean ad with the image as a focal point. |